speaker-photo

Matthias Straub

Head of Content Creation at ZEISS Group (8K+ employees)
12:00 - 12:30 pm CET

Friday 28 March 2025

Form Strategy to Post – How to Break Down Big Ideas to Single Content Assets

ZEISS is constantly developing its corporate strategy according to its brand core: Seeing beyond. Learn how an overarching brand strategy can be converted into content assets by applying a coherent content strategy.