Daniela Seufert
Content and Project Manager at PUMA SE (19K+ employees)
Daniela Seufert is a Content and Project Manager – Creative Service at PUMA SE, where she specializes in planning, creating, and managing digital assets. Drawing on her background in corporate communications, media management, and technology, Daniela focuses on creating and managing digital assets, whilst improving workflows through strategic implementation of digital asset management and AI-powered solutions. She is passionate about driving efficient, collaborative, and forward-thinking processes to deliver impactful results.
10:30 - 11:00 am CET
Friday 28 March 2025
How Leading Global Brands Leverage AI to Drive Growth
In this session, Daniela Seufert from PUMA and Cliff Crosbie, a global executive with experience at Apple, IKEA, and Nokia, will showcase how iconic brands like PUMA, are embracing Bynder’s AI-powered Digital Asset Management (DAM) platform to drive innovation. Daniela will share insights in how Bynder streamlines workflows for asset creation, content management, and collaboration, while AI features simplify processes and boost efficiency. Attendees will gain valuable insights on implementing AI and DAM tools to enhance team collaboration and stay competitive in the evolving digital landscape.