Chelsea Whitaker is Head of Media and Influencers at Flora Food Group (Blue Band, Becel, Rama, Violife, etc) where she works at the intersection of global brand strategy, cultural insight, and creator-led marketing across Europe. With experience spanning global platforms, local market execution, and influencer ecosystems, Chelsea specializes in turning big brand ideas into work that feels deeply local, emotionally resonant, and made for modern social behavior. She has led multi-market campaigns across diverse heritage brands, building systems that balance creative freedom with strategic rigor. Chelsea is passionate about helping brands move from “global control” to cultural participation - and designing brand assets that creators actually want to use.