speaker-photo

Katelijne Vermeulen

Brand Operations Manager at AkzoNobel (10K+ employees)
9:30-10:00 am

Tuesday 21 April 2026

Scaling a Global Brand Refresh: How AkzoNobel Activated 15,000+ Users Across 150 Markets

How do you successfully roll out a global brand across thousands of employees and markets? In this session, AkzoNobel shares how they activated their brand transformation worldwide by aligning teams and enabling easy access to on-brand content.Together with Bynder, they built a centralized brand hub used by 15,000+ users, driving faster time-to-market, improved collaboration, and consistent brand experiences at scale. Join to learn how to simplify brand complexity and empower teams globally.