Sales Enablement Leaders Conference, DACH

8 November 2024, Berlin

About the Event

The Sales Enablement Leaders Conference is a global series where 100+ high-profile sales enablement professionals from the DACH region come to share their expertise and meet their peers. The participants include CSOs, VPs of Sales/Sales Enablement, Heads of Sales/Sales Enablement, and Directors from top global companies in Europe.

Why Should You Attend?

Attend our Sales Enablement Leaders Conference to stay abreast of the latest sales enablement trends, engage with fellow professionals, and delve into innovative sales practices. Elevate your expertise and enrich your professional network in this must-attend event!

Trusted and Sponsored By

Topics

CRM Best Practices

Delve into the essential tools and strategies that enhance Customer Relationship Management. Learn how a well-managed CRM system can drastically improve your sales process.

AI in Sales

Investigate the role of Artificial Intelligence in automating and optimizing sales processes. Understand the balance between automation and the human touch.

Training & Onboarding

Explore successful approaches for educating new sales team members and discover methods for effective onboarding, ongoing learning systems, and how mentorship contributes to building a high-performing sales force.

Data Analytics

Explore how data-driven insights can revolutionize your sales process. Learn how to interpret data for improved decision-making and forecasting.

Emotional Intelligence

Uncover the importance of emotional intelligence in sales success. Learn strategies for better client interaction, empathy, and emotional regulation.

Social Prospecting

Learn about leveraging social media platforms for sales prospecting. Understand how to create valuable connections and source qualified leads online.

Performance Metrics

Discuss the critical indicators of sales success and how to measure them. From lead conversion rates to customer lifetime value, explore various metrics that offer insights into the health of your sales operations and guide future strategies.

Remote Sales

Understand the challenges and opportunities of remote sales environments. Gain strategies for effective communication, supervision, and sales conversion in a remote setting.

Customer Retention

Discover strategies for maintaining and growing existing customer relationships. Learn the art of post-sales engagement for long-term business growth.

Our Speakers

Kamila Ishbulatova

Head of Sales Enablement & Marketing at Siemens Energy (37K+ employees)

Felix Dumitrica

Director of Revenue [GTM] Enablement at Pleo (1K employees)

Mafalda Johannsen

Head of Business Development at UpCloud (0-1K employees)

Ines Rannenberg

Manager Sales Enablement Program at Sartorius (14.6K employees)

Yu chul Chung

Head of Global Sales Enablement at Elektrobit (2.5K+ employees)

Hilmar Bleckmann

Global Sales Enablement Manager at Wood (34K+ employees)

Alexander P. Mueller

Head of Sales at Qonto (1.4K employees)

Jens Kück

Senior Vice President, Sales Onshore Northern & Central Europe at Vestas (27K+ employees)

Ambre Jeanneau

Head of Sales Enablement at Parloa (0-1K employees)

Magdalena Kluwe

Senior Sales Enablement Manager at Thinkproject (0-1K employees)

Laura Valerio

Principal Consultant EMEA at Highspot (500-1K+ employees)

Dirk Schacht

Senior Manager - Sales Enablement at Forto (1K+ employees)

Christina Boehme

Global Sales Enablement Manager D-A-CH at SoftwareOne (6.5K+ employees)

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of investment professionals from the DACH region, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in Europe and discuss the best practices in the investment management space.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their processes.

Presentations

Our speakers discuss the latest trends and challenges in the investment management field. The attendees can always engage in the discussion with questions and comments in the Q&A sessions.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the investment hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile investment management professionals from top companies in the DACH region. Gain insights into new cutting-edge investment strategies, and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 - 9:00 am CET

Registration

Registration

9:00 - 9:30 am CET

AI in Sales Enablement: Balancing Innovation with Caution

In this session, we will explore the transformative potential of Artificial Intelligence (AI) in the realm of sales enablement. Attendees will gain insights into how AI can be leveraged to enhance sales strategies, streamline processes, and provide valuable data-driven insights. We will delve into practical applications, such as personalized customer interactions, predictive analytics, and automated content generation, demonstrating how these tools can drive sales success when used effectively.

However, with great power comes great responsibility. This talk will also address the potential pitfalls of over-reliance on AI. We will discuss the risks of overestimating AI capabilities, the dangers of excessive automation, and the importance of maintaining a human touch in sales interactions. By the end of this session, participants will be equipped with a balanced perspective on integrating AI into their sales enablement strategies, ensuring they harness its benefits while avoiding common pitfalls.

speaker-1

Dirk Schacht

9:30 - 10:00 am CET

Presentation

10:00 - 10:30 am CET

speaker-1

Yu chul Chung

10:30 - 11:00 am CET

Presentation

11:00 am - 12:00 am CET

Coffee Break

12:00 - 12:30 pm CET

Unlocking the Power of Sales Coaching: Elevating Performance and Driving Results

This presentation will explore a framework and best practices for effective sales coaching. Uncover actionable strategies and learn how leveraging data can enhance coaching activities, optimize performance, and drive sales success for both sales personnel and sales management.

speaker-1

Kamila Ishbulatova

12:30 - 1:00 pm CET

The Great Debate - Interactive session

"The Great Debate" is an engaging and interactive session designed to spark insightful discussions and thought-provoking exchanges among the attendees. This session will feature three controversial statements about the future and practice of sales enablement. Participants will be encouraged to express their opinions, share their insights, and debate the merits of each statement.

Interactive Session

1:00 - 2:00 pm CET

Lunch Break

Lunch break

2:00 - 2:30 pm CET

Strategic Partnerships: How to Turn Partnerships From a Buzzword to Real Value in a Volatile World?

Vestas is the global market leader outside China in a highly complex B2B environment. Our products (wind turbines) are standardized but our solutions (wind projects) are highly customized and every contract for every project is different. With our solutions, we heavily influence the business models and business cases of our customers. Together with our customers, we can also seek out new forms of partnerships that go beyond single project transactional based procurement processes.

In meaningful partnerships with our customers, we want to build and share higher value than what can be achieved in a normal transactional relationship. In order to succeed with this, we seek to align our goals and objectives with our customers, align our operating models and define behaviors from our teams that are aligned with our partnership intent.

This is easier said than done. As a global player, we operate all across the world while our customer base is mostly regionally focused. To guide our Sales teams in each and every country, we need to provide the right framework to segment and prioritize customers and provide the right tools to build value-adding partnerships so we are doing this consisntly around the world. This also includes improving our digital customer tools and CRM systems.

speaker-1

Jens Kück

2:30 - 3:00 pm CET

Presentation

3:00 - 3:30 pm CET

Creating Content That Resonates: 10 Tips to Stand Out, Connect and Win More Work

Did you know that B2B buyers spend 80% of their journey without even talking to sales? With an abundance of information available online, they do their own research, and your content can make a difference.

 

But the internet was already flooded with dull blogs and sales pages full of buzzwords before AI came along. To stand out, your content must speak to your audience in a way that makes them listen and trust you.

 

This presentation shares ten useful tips to help sales enablement teams craft content that captures attention, engages buyers and delivers results.

speaker-1

Hilmar Bleckmann

3:30 - 4:00 pm CET

Coffee break/Networking session

4:00 - 4:30 pm CET

Building Global Enablement Teams & Frameworks to Support Growth & Change

speaker-1

Felix Dumitrica

4:30 - 5:00 pm CET

Customer Centricity Ensured by Value Based Selling

Every sales enablement effort should be always aligned with customer needs and expectations. At Sartorius Value Based Selling is the core of all offered sales competence and skills training courses. Salespeople learn how to create a value proposition and to match it to the individual stakeholders in the customer’s buying process.

speaker-1

Ines Rannenberg

5:00 - 5:30 pm CET

Optimizing Productivity and Win Rate Through Sales Enablement: Scaling Best Practices Across Teams.

speaker-1

Ambre Jeanneau

5:30 - 6:00 pm CET

Agile Sales Enablement

Struggling to keep up with the rapid changes in today's sales environment? Always running behind in sales transformations? Tired of being reactive? You're not alone.
Traditional role-based Sales Enablement models just weren't cutting it anymore for me. Imagine a shift where you focus on tasks within the sales process instead of fixed roles. This session will reveal how I shifted towards a task-based approach that made my own Sales Enablement life more flexible, proactive, and ready for anything.
Join me to discover the approach that helped me to stay ahead of the curve.

speaker-1

Christina Boehme

Get Your Ticket

Professionals

Professionals 990€

- World-class conference
- Access to an international community of 100+ high-profile sales enablement experts and decision-makers from top companies in Europe
- Inspiring speeches and presentations
- Enjoy lunch, coffee, and unlimited drinks
- Participate in dynamic panel discussions
- Opportunities for one-to-one meetings
- Live interviews
- Ample hours for networking and relationship building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

- World-class conference
- Access to an international community of 100+ high-profile sales enablement experts and decision-makers from top companies in Europe
- Inspiring speeches and presentations
- Enjoy lunch, coffee, and unlimited drinks
- Participate in dynamic panel discussions
- Live interviews
- Ample hours for networking and relationship building

Buy Ticket

Venue

Mövenpick Hotel Berlin

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