Christoph Martin
CFO Germany at STADA Group (10K+ employees)
Christoph Martin is an international General Manager and CFO with over 20 years of experience in the life sciences and chemical industries. He brings extensive expertise in pharma, biotech, cell & gene therapy, and Private Equity portfolio management. His core strengths include driving business growth, corporate transformations, and M&A strategies. Known for his pragmatic, empathetic, and results-driven leadership, he excels at building high-performing teams in complex markets.
9:30 - 10:00 am
Wednesday 4 November 2026
From Misconceptions to ROI: How STADA Turned System Training into Business Value
STADA replaced 3-hour SAP training sessions with adaptive learning that gets employees competent in 36 minutes instead of 60. The result: 50% fewer user-generated support tickets and 40% less training time. Former CFO Christoph Martin explains how they identified which employees thought they knew the ordering and billing system but didn't - and why proving competency, not just tracking completion, changed how the business runs.