Syed Ali Abbas

Vice President of People (HR Business Partners - Global) at HelloFresh (14k+ employees)

Syed Ali Abbas is Vice President of People at HelloFresh, the largest meal-kit group in the world. In this role, Abbas leads the global HR Business Partner team and drives key people-related programs across HelloFresh. He previously served as (i) Group HR Director for Global Fashion Group, a listed global fashion e-commerce company, (ii) Chief HR Officer for Pacnet Group, a mid-size global technology company (iii) Chief Strategy Officer for Epitome Global, a HRtech startup, and (iv) Executive Director of HR for AT&T, a Fortune 100 global communications company. Abbas has also served as a Non-Executive Board Member, Board Committee member, and Strategic Advisor to more than a dozen technology companies, early-stage startups, not-for-profit organizations, and HR professional associations. He has a passion for growing the HR profession, supporting early-stage startups, and giving back to the community.

9:00 - 9:30 am CET

Thursday 25 January 2024

"Demystifying the Chief People Officer role"

Abbas has held the top HR role twice already in his career: once with an early-stage e-commerce unicorn that was IPO'd in Frankfurt, and once with a mature technology company that was acquired by a Fortune 500 group in Australia. In this live interview session, Abbas demystifies the top People / HR role in companies by sharing:


  • The evolution of the role over time and across various stages of company maturity.
  • How to onboard successfully into the role and make an impact.
  • The critical part played by data and analytics in delivering value.
  • Working successfully with the C-suite, Board and Investors.