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Priscilla Resende Batista

Priscilla Resende Batista

Priscilla is acknowledged to be dynamic and results-driven with the ability to undertake difficult projects and meet tight deadlines. Considered as a positive influencer, balanced judgment, and great political savviness can develop impactful transformations in multifunctional teams. Proven ability to create successful Business Cases considering different cultural aspects can help to accelerate results through efficient strategy implementation with a customer-centric mindset. The background reflects wide marketing and business development expert since has acted in different market segments from B2C and B2B. Building up more than 18 years of experience along solid corporations in Medical Devices, Health & Wellness, Retail, and Food Industries. Skill Highlights • Team Building and Mentoring • Business Development • Branding and Positioning Strategy • Customer Insights and Research • Digital Marketing Strategy • Forecast Planning • Price Positioning • Training & Education • Product innovation

Position: Head of Customer Experience and Digital Transformation - Straumann Group (4K+ Employees)
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