A champion of progress, I support a group of marketing professionals who design and execute data-driven and customer-centric campaigns to generate demand and revenue for the world's leading provider of credit ratings, research, and analysis. This team is responsible for digital marketing strategies and operations, marketing technology and processes to drive efficiencies for marketers and ROI for campaigns. I am also a final-year Doctor of Business Administration (DBA) candidate at Grenoble Ecole de Management in France, where I conduct quantitative research on B2B customer experience (CX) and customer engagement.

With over 20 years of experience, I have developed and implemented marketing strategies and go-to-market plans for various regions, products and segments, leveraging digital platforms, events and analytics tools. I have also led the global customer experience strategy for S&P Global Ratings, created targeted persona profiles, designed optimised customer journeys and touchpoints across the organization. It is always a joy to speak and exchange at various events on CX, Marketing technology and strategy. Creating value for customers and stakeholders by delivering innovative and impactful marketing solutions, that’s inspiring.