speaker-photo

Marko Djukic

Global Director Brand Marketing at Accor (290K employees)

Throughout my dynamic journey within the marketing landscape, I've cultivated a knack for crafting distinctive communication strategies that breathe life into diverse industries. My expertise spans multiple sectors, reflecting a rich cross-industry background. Throughout my career, I've navigated the complexities of marketing for international and world-renowned brands, contributing to their success through strategic planning and collaborative efforts with cross-functional teams.

10:00 - 10:30 am CET

Friday 22 November 2024

Challenges and Opportunities in Automating Content Creation with AI and Machine Learning

AI and Machine Learning are transforming content creation by automating tasks, enhancing personalization, and predicting trends. AI-driven tools streamline content production, ensuring consistency and efficiency, while personalized content boosts engagement and customer loyalty. However, this automation potential brings challenges that organizations must address to remain efficient. These challenges include integrating AI with existing systems, ensuring data privacy and security, and managing the need for continuous AI model updates and training.