“Since 2016, Justin has served as the Senior Director of Brand Marketing & Content at Ubisoft, leading an international team of 25 diverse professionals. His leadership has been pivotal in crafting a global brand strategy and bringing it to life with engaging content and campaigns for both players and aspiring game developers.

Before joining Ubisoft, Justin worked for the Just For Laughs Festival in Montreal as the Marketing & Content producer and as a Strategist at Sid Lee, where he developed innovative strategies for top-tier clients including Adidas, Ubisoft, Red Bull, and Cirque du Soleil.

Justin's early career highlights include serving as Vice President of External Relations for the Concordia University Student Union, where he championed student rights and sustainability initiatives. He holds a Bachelor’s degree in Political Science from Concordia University in Montreal.”