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Christophe Borde

Marketing Director at Microsoft (220K+ employees)

With over 20 years of experience in product management, sales, marketing, and strategy, Christophe is a passionate and results-oriented leader in the cloud computing, internet of things, and edge computing domains.

As the Azure Infrastructure Product Marketing Director, he leads the business development and product marketing for Azure infrastructure, hybrid, confidential computing, edge & IoT services, supporting revenue, sales performance, and ecosystem partnerships.

6:00 - 6:30 pm CET

Friday 22 November 2024

Content Creation as a Center Piece of Activation of Your Ecosystem

In the digital age, where the flow of information is incessant and the competition for audience engagement is fierce, content creation emerges as the cornerstone of ecosystem activation.
This pivotal process involves crafting compelling narratives, informative pieces, and interactive media that resonate with the core values and interests of the community.
By placing content creation at the heart of ecosystem activation, organizations can foster a dynamic environment where ideas flourish, stakeholders are empowered, and collective goals are pursued with vigor.
In this session, we will share concreate examples of leveraging creative output to galvanize participation, drive innovation, and cement a cohesive identity within an ecosystem, ensuring that every piece of content acts as a catalyst for sustained vitality and growth.