Thursday 19 November 2026

Employee Advocacy Isn't a Campaign. It's Infrastructure.

AI is changing what creates a competitive advantage. Content is becoming abundant. Expertise is not. As AI makes content easier and faster to create, the challenge is no longer producing more content. It's making expertise visible. The organizations that stand out won't be those publishing the most content, but those recognized as the most credible. In this session, we'll explore why employee advocacy should be an essential part of any content strategy, and how to build the systems, leadership commitment, and culture that enable expertise to scale across an organization. Join us for practical lessons, real-world examples, and a fresh perspective on how to make employee expertise visible and build credibility that lasts.