Location
Mövenpick Hotel, Schöneberger Straße, Berlin, Germany
Date
27 January 2023
Speakers
20+ Content & Marketing Experts
Seats
100+ Content & Marketing Professionals

Topics

About This Event

NETWORKING & 1:1 MEETINGS
Our event is an outstanding gathering of content and marketing professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in the DACH region and Europe and discuss the best practices of content management systems (CMS) and how to integrate visuals and storytelling into your branding strategy.
Live Interviews
Enjoy a spontaneous and engaging discussion around one of the content management and marketing hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.
Engaging Panel Discussions and Q&A
Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their content creation and marketing activities. Our panelists are CMS and digital asset management experts from diverse industries.
Community & Benchmarking
Access an international community of 100+ high-profile content creation and marketing experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge content strategies and grab the chance to evaluate your accomplishments compared to your peers.
Presentations
Our speakers discuss the latest trends in the content creation and marketing fields. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.
Join the conference in Berlin
Join us in Berlin. It’s an exceptional opportunity to expand your network in the DACH region and Europe and learn what is new in the content creation and digital marketing space.

Trusted and Sponsored by

Our Speakers

Julia Ju

Julia Ju

Chief Marketing Officer - Körber Pharma (10k+ Employees)
Mireille Paasen

Mireille Paasen

Head of Global Content Operations - Xerox (23k+ Employees)
Andrea Joss

Andrea Joss

Global Director of Content - ISS (400k+ Employees)
Birgit Ahlborn

Birgit Ahlborn

Vice President Marketing & Communications - NXP Semiconductors (29k+ Employees)
Björn Loose

Björn Loose

Senior Vice President Marketing - MAN Truck & Bus SE (39k+ Employees)
Ines Pettigrew

Ines Pettigrew

Group Vice President Marketing, Communications, CX, Commercial development at Caverion (14k+ employees)
Alina Gindi Admon

Alina Gindi Admon

Regional Marketing Director for Europe & Eurasia - Amdocs (27k+Employees)
Joe Hyrkin

Joe Hyrkin

CEO of Issuu
Dominic Bryant

Dominic Bryant

Content Marketing Manager - Goodcarbon
Anja Gandara Gil

Anja Gandara Gil

VP Marketing & Communications - Modis (30k+ Employees)
Saksham Sharda

Saksham Sharda

Creative Director at Outgrow
Mariya Donat

Mariya Donat

Digital Content Director EAME & South West Asia - Hyatt Hotels Corporation (41k+ employees)
Puneet Srivastava

Puneet Srivastava

Head of Digital Content and Services Lab at Roche (70k+ employees)

Conference Agenda

  • Julia Ju
Presentation
9:00 AM - 9:30 AM (CET)
Chief Marketing Officer - Körber Pharma (10k+ Employees)
    Presentation
    9:30 AM - 10:00 AM (CET)
      Live Interview
      10:00 AM - 10:30 AM (CET)
      • Anja Gandara Gil
      Live interview
      10:30 AM - 11:00 AM (CET)

      How Trust, Authenticity, and Purpose Drive Your Brand and Communication.

      VP Marketing & Communications - Modis (30k+ Employees)
      Coffee Break/Networking
      11:00 PM - 11:30 PM (CET)
      Presentation
      11:30 PM - 12:00 PM (CET)
      • Birgit Ahlborn
      Presentation
      12:00 PM - 12:30 PM (CET)

      Bridging the Digital and Physical Worlds – Nxp’s New, Award-Winning Approach to B2B Content for Tech Companies.

      Vice President Marketing & Communications - NXP Semiconductors (29k+ Employees)
        Presentation
        12:30 PM to 13:00 PM (CET)
        Lunch break/Networking
        13:00 PM - 14:00 PM (CET)
        • Alina Gindi Admon
        Presentation
        14:00 PM - 14:30 PM (CET)

        Who said Metaverse?

        Regional Marketing Director for Europe & Eurasia - Amdocs (27k+Employees)
        • Puneet Srivastava
        Live interview
        14:30 PM - 15:00 PM (CET)

        Addressing the Need for Personalisation - Future of Content Within Pharma: How do you prepare the pharma content team to address the rising expectation of HCPs and patients to receive the most relevant content within Healthcare?

        Head of Digital Content and Services Lab at Roche (70k+ employees)
        • Björn Loose
        Panel Discussion
        15:00PM - 15:30 PM (CET)
        Senior Vice President Marketing - MAN Truck & Bus SE (39k+ Employees)
        • Saksham Sharda
        Presentation
        15:30 PM to 16:00 PM (CET)

        Generating First Party Data Through Interactive Content: A TESLA Case Study - Why TESLA spends 0% of its budget on Advertising and Marketing. - How TESLA uses interactive content to streamline all its marketing efforts. - How Interactive Content helps generate heaps of First Party Data for marketing and supply. - Why do all content creators need to upgrade their content strategy to involve interactive content?

        Creative Director at Outgrow
        Coffee break/ Networking
        16:00 PM to 16:30 PM (CET)
        • Mireille Paasen
        Presentation
        16:30 PM to 17:00 PM (CET)
        Head of Global Content Operations - Xerox (23k+ Employees)
          Presentation
          17:00 PM - 17:30 PM (CET)
          • Andrea Joss
          Presentation
          17:30 PM - 18:00 PM (CET)

          How to Build a Content and Brand Strategy for a Divers Global Service Organization?

          Global Director of Content - ISS (400k+ Employees)
          End of event
          18:00 PM (CET)

          Ticket Price

          Book your tickets here

          Venue

          Mövenpick Hotel Berlin, Schöneberger Straße, Berlin (ENZIAN I & II)

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