Andreas Kölle

Head of MarTech Platform Solutions at mmmake (0-500 employees)

Andreas has more than 23 years of experience in the IT environment with a focus on Internet and marketing.
Experience in various roles from developer to product owner to consulting enables him to have a holistic customer-centric view.

10:30 to 11:00 am CET

Thursday 12 October 2023

Content Creation – Get That Thing Done Right!

Content Experience is the Customer Experience, no doubt. But how to elevate the user experience and achieve business goals by providing the right piece of content to the right person at the right time via the right channel?
Take control, remove bottlenecks and silos, CENTRALIZE, think in workflows, integrate and eat, sleep, repeat by measuring impact and optimize continuously.
We will discuss the best approach for your content journey in our talk and give you best practices!