Olga Galicka

Head of Content - Innovations and Digital at SWR (2.5K+ employees)
3:00 to 3:30 pm CET

Thursday 12 October 2023

Exploring the Dynamic World of Content Creation: Strategies for Staying Relevant.

Crafting a content strategy that resonates with your target audience can be challenging due to conflicting desires between what they believe they want and their actual needs and consumption patterns. Additionally, with the constantly evolving algorithms, platforms, and trends, it can be challenging to optimize your content strategy while minimizing the risk of producing content that is outdated or inappropriate for your audience.


To address these challenges, it's vital to adopt effective workflows that enhance your understanding of your target audience's daily needs, preferences, and content consumption habits. These strategies can enable you to create high-quality content across multiple platforms and build sustainable content brands that align with your target audience and topic.


In this regard, we will explore recent projects from our team to highlight best practices for producing sustainable content brands that cater to your audience's needs and expectations, considering the target audience and topic.