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Javier Romero

Head of Content Strategy at Delivery Hero (45K+ employees)

Javier leads the Content team at Delivery Hero, the world’s leading local delivery platform.
Overseeing 10+ global brands in over 50 countries, the team plays a pivotal role in driving strategic solutions, optimizing performance, and fostering relationships with brand audiences.
With a holistic approach to all digital content, they drive business impact by building loved brands across earned and paid media.
As a digital marketer with more than 10 years experience, Javier has proven valuable experience from all corners of the marketing funnel, including Performance, Online Branding, Social Media, Influencers and Retention.

9:00 to 9:30 am CET

Friday 13 October 2023

Personalization and Content Governance: From USPS to Emotional Benefits

What makes a brand loved? Content plays a key role to turn customers into advocates, by building empathy, delivering authenticity, and connecting with them in an emotional way.
Learn how to plan your content strategy based on your audience's likes, expectations, and needs, to deliver the right content, at the right time, in the right channel.