David is a visionary and strategic leader who drives positive, enduring change in marketing.
David developed his brand and customer experience expertise among global leaders including JPMorgan Chase, United Airlines, American Express and McDonalds.
Working within highly regulated industries at dynamic moments, David gained distinct experience leading teams through change. He sets vision and strategy with clarity, empowering teams to execute with cohesion. And he keeps marketing aligned to what creates value for both customers and business.
His style is guided by his values: a growth mindset, the drive to adapt and evolve, and forming a legacy of future marketing leaders and marketing that drives the bottom line.
At Invesco, David is responsible for brand and content strategy, delivering a compelling vision, then empowering his teams to execute. David reports directly to the CMO and partners with a coterie of impressive peers and C-suite executives. He is a latecomer to cycling and a very proud father.
Thursday 12 October 2023
Visual Storytelling: Practical Advice for the Content Evangelist
Great visual storytelling stops your scrolling dead in its tracks. It completely shifts your mindset of what content could be. But depending on your budget, technology and stakeholders, it can also seem completely unattainable. I should know. That was me five years ago. But by unpicking what makes visual storytelling compelling and relevant, I was able to take practical steps to get past the blogs and white papers. I look forward to sharing what I’ve learned with you, and perhaps shifting my own mindset of what content could be!