The Content Creation Conference is a global series where 100+ high-profile content creation and marketing experts from the DACH region come to share their expertise and meet their peers. The participants include CMOs, VPs of Content/Marketing, Heads of Content/Marketing, and Directors from top global companies within the DACH region.
Attend our conference to stay informed on the latest marketing and content creation trends, network with peers and experts, boost your creativity, and build your personal brand recognition. Enhance your skills and stay ahead of the curve.
Leverage ChatGPT, the AI tool revolutionizing the content creation and marketing space, and learn how ChatGPT can improve efficiency, accuracy, and creativity in your work. Get ahead of the curve and experience the benefits of AI-powered language generation.
Learn how efficiently organizing your digital assets can boost productivity and streamline workflows. Experience the benefits of seamless collaboration and get ahead in the game by learning about digital asset management from experts.
Explore the latest technologies and applications in the content management systems field and take your efficiency to the next level!
Find out how to captivate your audience, build emotional connections, and drive engagement with effective storytelling.
Seeing is believing! Discover the art of creating compelling images and videos that resonate with your audience. Leave with a deeper understanding of how to effectively communicate your brand's message and drive results through visually captivating content.
Unearth the key elements of successful content marketing, including target audience, goals, and measurable tactics. Boost your skills and stay ahead of the competition with the power of expertly crafted content marketing plans.
Learn from industry experts on how to harness the power of influencer marketing to reach new audiences and drive real business results.
Gain tips on creating impactful content and promoting it effectively on social media. Learn about the latest trends and strategies for building your brand and measuring success.
Protect your brand by ensuring consistent messaging and learning how to maintain brand standards, avoid legal issues, and maintain a cohesive brand image.
I very much enjoyed the networking opportunities and learned a lot from the speeches and discussions. A great event!
Great exchange platform with good mixture of topics
The content creation conference was great space for creativity, education, and networking. The highlight for me personally was the talk by SHLOMO on ChatGPT. His presentation was fun, insightful, informative, and showcased the boundless potential of AI in content creation
I found the format with the short and exciting presentations very good, focused on the essentials. The panel discussions also broke it up very well. Please keep it up!
Head of Content Strategy at Delivery Hero (45K+ employees)
Javier leads the Content team at Delivery Hero, the world’s leading local delivery platform.
Overseeing 10+ global brands in over 50 countries, the team plays a pivotal role in driving strategic solutions, optimizing performance, and fostering relationships with brand audiences.
With a holistic approach to all digital content, they drive business impact by building loved brands across earned and paid media.
As a digital marketer with more than 10 years experience, Javier has proven valuable experience from all corners of the marketing funnel, including Performance, Online Branding, Social Media, Influencers and Retention.
Vice President Marketing at PALFINGER AG (12K+ employees)
Klaas Nemitz is Vice President Marketing at PALFINGER AG, a global mechanical engineering company headquartered in Salzburg, Austria. Klaas’ nearly 20 years career in marketing has taken him from Consumer Goods in Danone, Mondelez, and Hero into the B2B world since 2016, where he served as the global VP Marketing in Packaging at Constantia Flexibles, and today in the leading lifting equipment company PALFINGER AG. Focusing fiercely on driving value for his companies through customer and market-centric marketing, Klaas sees the value of brand essential in winning also in B2B, while driving market engagement through the digital marketing machine. Hailing from his native Finland, Klaas has been working in Helsinki, Paris, Hamburg, and Vienna, which has influenced him in building diverse marketing teams as a source of competitive advantage in today’s VUCA world.
Head of Content at Busch Vacuum Solutions (3K+ employees)
Marketing and Content Creation Consultant
With 15 years of experience in marketing, Kelley Franklin has turned her affinity for creativity and sales into a career.
She’s worked with a diverse range of companies across a variety of industries in many marketing roles, helping them develop and execute successful campaigns, both locally and internationally. Kelley has created and overseen content in many forms and many languages to be disseminated across a myriad of online and offline channels.
Having seen almost every angle as an employee, team leader, executive, entrepreneur, and consultant — Kelley pours her experience into every opportunity. She currently serves as a Lead Mentor at Techstars, one of the world’s leading and most stringent tech accelerators. Her most recent position was at Universal Music, the world’s largest music company, where she led global marketing for the German division.
During the conference, Kelley will host a series of interactive panels and discussions, providing attendees with practical advice and actionable strategies that they can implement in their own marketing efforts. She is excited to connect with marketing professionals from across Europe to help them take their skills and knowledge to the next level.
Head of Marketing, CEMEA at Seismic (1K+ employees)
Senior Director Content DACH at KnowBe4 (1.5K+ employees)
Head Of Brand & Content at Invesco (3K+ employees)
David is a visionary and strategic leader who drives positive, enduring change in marketing.
David developed his brand and customer experience expertise among global leaders including JPMorgan Chase, United Airlines, American Express and McDonalds.
Working within highly regulated industries at dynamic moments, David gained distinct experience leading teams through change. He sets vision and strategy with clarity, empowering teams to execute with cohesion. And he keeps marketing aligned to what creates value for both customers and business.
His style is guided by his values: a growth mindset, the drive to adapt and evolve, and forming a legacy of future marketing leaders and marketing that drives the bottom line.
At Invesco, David is responsible for brand and content strategy, delivering a compelling vision, then empowering his teams to execute. David reports directly to the CMO and partners with a coterie of impressive peers and C-suite executives. He is a latecomer to cycling and a very proud father.
Director of Product Strategy at Optimizely (1K+ employees)
Influencer Relations Manager at Nestlé (190K+ employees)
Head of Content - Innovations and Digital at SWR (2.5K+ employees)
Head of PR & Content at Hays (23K+ employees)
Senior Content Marketing Manager at QIAGEN (5K+ employees)
A writer and digital-marketing strategist with experience managing digital properties of companies in various industries, including website, blog, and social media presence with the help of inbound marketing, customized B2B/ B2C, and SEO techniques.
Senior Social Media Manager at Engel & Völkers (6K+ employees)
When Samantha chose marketing as my career path, she had no idea just how far it would take me.
From all things social media management in small-town Colleyville, Texas, to international communications and digital enablement in Hamburg, Germany. Samantha is thrilled for the opportunity to work alongside skilled professionals and learn from their years of experience.
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What you will get with Samantha:
• A person who is unafraid to roll up her sleeves and dive into the unknown.
• Someone who ignites with the opportunity to share ideas and do what hasn’t been done before.
• A perennial student who craves knowledge in all topics.
Head of Global Service Marketing at ZEISS (4K+ employees)
If I tackle something, it's out of conviction. I have been communicating for companies, personalities and good ideas for over 20 years.
Sales GTM Lead Content & Workfront at Adobe (35K+ employees)
Senior Solutions Engineer at Yext (2K+ employees)
Experienced Senior Solutions Consultant with a demonstrated history of working in the computer software industry. Skilled in Digital Strategy, User Experience (UX), Enterprise Software, E-commerce, and Customer Relationship Management (CRM). Strong consulting professional with a Diplom focused in Informatik from Technische Universität München.
Account Executive, Enterprise at Sitecore (1.5K+ employees)
Senior Lead DACH Marketing at Personio (1.5K+ employees)
Paid Social Media Manager at C&A (19K+ employees)
Holds degrees in Philosophy and Business Administration. Majored in Digital Marketing at Berlin International University. Experienced in Paid Social Advertising, Marketing, Sales and Customer Support. Currently Front-end Development student at SheCodes. High energy person, dedicated, quick learner and passionately curious.
Chief Marketing Officer at adesso SE (4.5k+ employees)
He knows a little about a lot and a great deal about a little. When it comes to marketing, digitalization and leadership, he's almost always an asset. Sven most interested in people and projects that aim to make a difference and want to improve the status quo.
The past few years have shown impressively how much can change in a very short time, and that almost anything is possible. From his point of view, there aren't that many reasons for anyone to do the same thing over and over again. His expertise in the three above-mentioned areas is an exciting positioning, because digital change is not half as technical as it sounds. Digital transformation is people transformation and this is about communication and marketing, about "selling ideas and content" and about understanding people and technology. Sven works in this intersection.
He's never bored. He tends to do too many projects, on the one hand because he can, and on the other hand because Sven enjoys doing what he wants with whom he wants. -Okay, tbh - time is sometimes a problem then, that's right. 😉
VP Marketing - Global Demand Generation at Canto (0-500 employees)
Andrew is VP of Global Demand Generation at Canto. He’s a B2B marketing specialist with a career that has spanned advertising agencies, the SaaS start-up world as well as cyber security and is well versed in all things content marketing.
With in-depth experience of work management tools, digital asset management and change management strategies, Andrew has a knack for helping companies set themselves up for success by scaling their creative operations.
Head of Content & Media Relations at Hager Group (3.5K+ employees)
Head of MarTech Platform Solutions at mmmake (0-500 employees)
Andreas has more than 23 years of experience in the IT environment with a focus on Internet and marketing.
Experience in various roles from developer to product owner to consulting enables him to have a holistic customer-centric view.
Content Procurement Director at Haleon (12K+ employees)
Olga moved to Marketing Procurement 1 year ago after 10+ years across other indirect categories, mainly in IT. She has enjoyed the transition as her IT background has helped drive more informed conversations around data driven marketing. She's passionate about driving positive change, impacting humans with empathy.
Paid Social Media Manager at C&A (19K+ employees)
Digital marketing professional with 5 years of experience in industries such as e-commerce and retail. Strong skills in paid social media management, campaign development and optimization, data analysis, and stakeholder communication. Notable accomplishments include establishing TikTok as a new channel for C&A and CLOCKHOUSE, increasing e-commerce revenue through promotional campaigns, and managing successful paid social media campaigns for clients in multiple countries. In my free time, I am sociable, I enjoy staying healthy visiting the gym, and love to travel around exploring the outdoors and learning new things.
Our event is an outstanding gathering of content and marketing professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in the DACH region and Europe and discuss the best practices of content management systems (CMS) and how to integrate visuals and storytelling into your branding strategy.
Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their content creation and marketing activities. Our panelists are CMS and digital asset management experts from diverse industries.
Our speakers discuss the latest trends in the content creation and marketing fields. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.
Enjoy a spontaneous and engaging discussion around one of the content management and marketing hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.
Access an international community of 100+ high-profile content creation and marketing experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge content strategies and grab the chance to evaluate your accomplishments compared to your peers.
Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.
Registration
It feels like a new AI copywriting tool pops up every month. And all of them are eagerly adopted by communications departments around the world. But the text robot doesn’t speak corporate language. Especially with technical terms, for example, in mechanical engineering, this can become a problem. That’s why we had our own "Chat GPT" programmed and trained with our terminology and translation memory. In my presentation, I would like to give some initial insights into how individualized AI supports us and our colleagues worldwide in text creation. Daily.
Dr. Fabian Fahlbusch
How do you measure success in the ever-changing digital landscape?
What are your most relevant KPIs? Let us take a step back and think about what experience success means for your business, how our latest technology not only provides the basis but is built around your success criteria and, of course, something with AI 😉!
Christian Vogel
Today, we like to talk a lot about digitalization, automation, and AI. We know how to guide a potential client to our content using SEO. Here at the latest, the question arises: Is the client satisfied? Does the content have real added value for him/her? Does his experience bind him to the company? Clemens Hoh shows how Hays uses quality content to nurture their clients and candidates across all channels. And why the investment in quality pays off for corporate communication.
Clemens Hoh
Content Experience is the Customer Experience, no doubt. But how to elevate the user experience and achieve business goals by providing the right piece of content to the right person at the right time via the right channel?
Take control, remove bottlenecks and silos, CENTRALIZE, think in workflows, integrate and eat, sleep, repeat by measuring impact and optimize continuously.
We will discuss the best approach for your content journey in our talk and give you best practices!
Iwan Gluschezki
Andreas Kölle
Kelley Franklin
Coffee break/Networking session
Great visual storytelling stops your scrolling dead in its tracks. It completely shifts your mindset of what content could be. But depending on your budget, technology and stakeholders, it can also seem completely unattainable. I should know. That was me five years ago. But by unpicking what makes visual storytelling compelling and relevant, I was able to take practical steps to get past the blogs and white papers. I look forward to sharing what I’ve learned with you, and perhaps shifting my own mindset of what content could be!
David Noonan
In today's B2B landscape, content isn't just important; it's strategic. It serves as the roadmap that guides potential buyers throughout their journey. Surprisingly, 80% of the content painstakingly crafted by marketers isn't even utilized by B2B sellers. This raises a critical question for content creators: How can they ensure that their content not only captures the attention of sellers but also resonates with buyers?
Join Kerstin Stengel in an insightful session where he will shed light on:
- Leveraging data-driven insights to refine and optimize your content strategy.
- Techniques to guarantee that the most relevant content reaches its intended audience when they need it, presented in a personalized and engaging manner.
- Strategies to synchronize the Go-To-Market team, ensuring a swift and impactful market entry, paired with captivating storytelling.
Kerstin Stengel
Almost a year after the release of Chat GPT the world has certainly changed, though certainly not as quickly and fundamentally as many of the new AI prophets proclaimed. Surely a ton of content is generated by Large Language Models (LLM) daily, but the corporate content team probably still has not changed that much? The WEF projects that LLMs will massively impact administrative and analytical tasks, while for example athletes, dishwashers and your haircutter remain rather unimpacted due to lack of exposure to automation and augmentation. So what do we have to expect from the so called AI revolution by the rise of foundation models in the content creation space and how would we best prepare ourselves and our organizations for the months & years to come? Spoiler: Further change is inevitable and the survival-of-the-fittest rule remains valid, maybe enhanced as “the fittest (with) AI”.
Sven Krueger
Lunch break
In today's world, companies must develop and implement an effective sustainability strategy while maintaining transparency and avoiding greenwashing. As a communications professional with a focus on sustainability storytelling and reporting, the presenter will share expertise and examples on balancing effective communication with sustainability reporting to promote sustainability performance. The presentation will highlight the key elements of a strong sustainability narrative and how to leverage storytelling and reporting to achieve the best communication outcome and impact while preserving credibility and transparency.
Markus Goegele
Advances in artificial intelligence, particularly in relation to ChatGPT, are currently ubiquitous in the media. With the potential to revolutionise the way businesses interact with their customers, AI is generating a lot of discussion. Learn from Armin Doll, Regional Vice President Central Europe at Yext, how artificial intelligence can revolutionise the digital customer journey and take your brand's customer experience to a whole new level.
Armin Doll
Hristiyana Noeva
Coffee break/Networking session
Christian Vogel
Olga Tymchenko
End of day 1
Javier Romero
How do effective organizations streamline their content management process and marketing operations to build an engine capable of supporting modern content marketing needs?
Welcome to this session in which we dissect and provide you with fresh insights of key habits making large organisations like GE Healthcare, Shell and Pure Storage thrive in their content marketing process.
Mårten Bokedal
Doesn't everyone dream of changing the world? Each of us can do it, every day. Annett Oeding, Head of Service Marketing at ZEISS Medical Technology, uses best-practice examples to show how to get everyone excited about technology with relevant content. She explains each step of the process and shares with the audience her experience of more than 25 years in Marketing & Communication. And at the end, every participant in the room has a step-by-step guide to adapt her recipe for success in any industry.
Annett Oeding
Digitalization and the abundance of information available online have changed fundamentally the way B2B customers buy. Instead of going to gatekeepers like shopkeepers, dealers, or salespeople, B2B buyers are more enabled than ever to lead most of the buying journey by themselves, leaving limited maneuverability for a salesperson to influence the process. In this keynote Klaas Nemitz, VP Marketing Palfinger AG, will go through how this has driven the marketing transformation in a B2B mechanical engineering company and how the marketing team has adapted to the new reality. Klaas will highlight some of the results that the team has done in building the link between PALFINGER and the market via influencers and social media campaigns on a global scale.
Klaas Nemitz
Coffee break/Networking session
Samantha West
Supriya Trika
Kelley Franklin
Times are tough as a marketer: We need more and more content to keep up with demand but simultaneously often have less budget available. The solution seems simple: hundreds of AI tools offer efficient ways to
rapidly create more content at little extra cost. But is it really that easy? Those fancy new AI assets do not manage themselves and may create more content chaos than ever before. So, what to do if you find yourself drowning in a stormy sea of assets? You’ll
need a safe harbour to sail into, a central database that fits neatly in your tech stack and allows you to efficiently store, manage, retrieve and, of course, share all that content. There's no way around digital asset management (DAM), so get on board before
you sink!
Key Takeaways:
What is AI doing to the state of digital content?
The damaging effects of content chaos
How digital asset management can help brave the AI content storm
How AI-tools are used in DAM
Andrew Hall
Marvin Großkortenhaus
Lunch break
In the dynamic realm of social media, adopting a Social First approach is the key to unlocking unparalleled success. "Elevate Your Social Media Game" delves deep into the strategies reshaping content creation, customization, and the powerful world of collaborations on social media platforms.
The talk provides insights and actionable tips to tailor content for each platform, taking into account their unique characteristics. It also delves deep into the art of harnessing the potential of partnerships with influencers and content creators. Learn how to captivate audiences, optimize engagement, and leverage these collaborations to elevate your social media presence to new heights.
We don't just offer theory; we will talk about our practical experiences, failures, and successes to give you a real-world perspective on achieving an authentic social media existence for an established fashion brand.
Giuseppe Schembri
Sultan Yangin Araujo
Ana Srepel
Coffee break/Networking session
Crafting a content strategy that resonates with your target audience can be challenging due to conflicting desires between what they believe they want and their actual needs and consumption patterns. Additionally, with the constantly evolving algorithms, platforms, and trends, it can be challenging to optimize your content strategy while minimizing the risk of producing content that is outdated or inappropriate for your audience.
To address these challenges, it's vital to adopt effective workflows that enhance your understanding of your target audience's daily needs, preferences, and content consumption habits. These strategies can enable you to create
high-quality content across multiple platforms and build sustainable content brands that align with your target audience and topic.
In this regard, we will explore recent projects from our team to highlight best practices for producing sustainable content brands that cater to your audience's needs and expectations, considering the target audience and topic.
Olga Galicka
1400€
Two-day world-class conference
Access to an international community of 100+ high-profile content experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building
2500€
Two-day world-class conference
Access to an international community of 100+ high-profile content experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building
