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Craig Malpass

Head of Content at Papirfly (201-500 employees)
9:30 - 10:00 am

Thursday 18 June 2026

Your Brand Under Attack - How AI & Zero-Click Messes With Your Brand & How To Solve It

Join Craig Malpass, our Head of Content, as he explores the growing threat that AI and zero-click search pose to brand integrity. This session will unpack why deploying AI without robust brand and compliance controls is a serious risk, drawing on real-world examples of the damaging impact unchecked AI can have on your brand's reputation. Craig will also share practical strategies for influencing and leveraging AI to help you regain control and protect what you've built.